Kampaniyo imatsatira filosofi ya "Khalani No.1 mu khalidwe, khalani okhazikika pa ngongole ndi kukhulupirika kwa kukula", idzapitirizabe kutumikira makasitomala akale ndi atsopano kuchokera kunyumba ndi kunja kwa Wall Putty,hydroxypropyl methyl cellulose muzakudya, mankhwala osokoneza bongo, methyl cellulose guluu,Chemical formula cellulose. Tili ndi cholinga chopanga zatsopano zamakina, luso la kasamalidwe, luso lapamwamba komanso ukadaulo wamisika, kuwonetsetsa kuti phindu lonse, komanso kulimbikitsa mautumiki pafupipafupi. Chogulitsacho chidzaperekedwa kudziko lonse lapansi, monga Europe, America, Australia, Armenia, Malaysia, Israel, Stuttgart.Tikukhulupirira kuti ubale wabwino wamalonda udzabweretsa phindu limodzi ndi kusintha kwa onse awiri. Takhazikitsa ubale wautali komanso wopambana wamakasitomala ambiri chifukwa chodalira ntchito zathu zomwe timakonda komanso kukhulupirika pochita bizinesi. Timakhalanso ndi mbiri yabwino chifukwa cha ntchito zathu zabwino. Kuchita bwinoko kungayembekezeredwe ngati mfundo yathu ya kukhulupirika. Kudzipereka ndi Kukhazikika zidzakhalabe monga kale.